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Informative Articles

Do You Know the 4 Traits that Guarantee Home Business Success?
When home business success comes it does not come by luck. In fact, when you analyze the characteristics of the most successful home based business entrepreneurs you start to realize that they all share four key traits in common. The purpose...

Making Your Home Business Work!
Running your own home based internet business is a piece of cake. Right? You've probably heard how easy it is to rake in tens of thousands of dollars practically over night, and how you can have all kinds of "free time" and extra cash for...

Simplicity as a Means to Develop your Home Based Business
Simplicity at its best: The Power of Transcending the Confusion Lets keep it simple. Afterall, who wants to sort through virtually millions of potentially good suggestions, and end up with nothing but confusion? There are many ways to make...

The Value of Self-Teaching in Home-Based Marketing
When I became a music teacher, I thought I had learned enough in college to be an expert in my profession. Was I in for a rude awakening. After a short stint I realized what's more valuable in teaching is what they fail to teach you in college -...

Work At Home Business Opportunity: A Step By Step Approach
Work from home in your own business is an opportunity many would grab in a second, if they only could make it work. Business opportunities today come in all size and shape allowing people to choose from a lot of different ways to work at...

 
Small Home Business: Ad Copy Secrets

So it’s time to invest some finances into advertising your business and you are considering producing a flyer to advertise your business. Rather than sweat all night on writing the perfect flyer, first take some time to consider what the experts have found to be effective.

Here are ten ad copy ‘secrets’ you might consider before you spend your money. These ‘secrets’ can be used for both online and offline flyers.

1. Use a short hand written letter on your ad copy instead of text. Adding a personal
touch will always increase your sales.

2. Publish a list of famous and respected customers who have bought from you on your a copy. People will think that if these people bought from you, they should also trust your business and purchase your products. Make sure to get their permission first.

3. Show before and after photos for your products. The problem picture and then beside it, show the picture of the resolution to the problem when they use your product.

4. Include an article or review that has been written about you or your business with your ad copy. This will show people that your business is respected and will increase your credibility.

5. When you offer free bonuses in your ad copy, also list the dollar value beside each bonus. People will feel they're getting a good deal and it will increase the value of your product.

6. Hire a famous local person to endorse your product or service. Make


sure the person is well known to your target audience. Include their picture and statements on your ad copy.

7. Include your own picture on your ad copy. This will show people that you're not hiding behind your ad copy and will increase their trust. Also, include your contact information below the picture and a brief statement or quote.

8. If you genuinely care about people, tell your potential customers on your ad copy that you will donate a percentage of their purchase price to specific charity. They may just buy your product to donate to the charity.

9. Ask your potential customers plenty of yes and no questions in your ad copy. The questions should remind them of their problem and make them think about what will happen if they don't purchase your product.

10. Tell your potential customers they will receive a free prize if they find the five words in your ad copy that are misspelled or spelled backwards. The longer you can keep someone reading your copy the greater chance of them purchasing.

© Kim Beardsmore

About the Author

Kim is part of a 25 year old home business group operating across 60 countries. We urgently require people to join our expanding team. Earn $500-$5,000 per month part time around your current schedule. Full training and ongoing support to ensure your success. http://leanmachine.org/?refid=AdCopy-567887377